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A Strong Local Economy

Oceanside has the county’s lowest jobs to housing ratio (.83), severely impacting our city’s ability to become economically and environmentally sustainable.

Over 76% of our city’s workforce commute daily to job sites outside of the city, travelling an average distance of over 28 miles, contributing to the city’s net annual “leakage” of approximately $647 million in revenue and increasing traffic congestion.

Oceansiders should not have to get on the freeway to get to work.

While our small business community has historically been the backbone of our city’s economy, strong leadership is needed to create employment centers in Oceanside and reverse the course of our city’s economic future– to create a larger daytime population that will support our small businesses and at the same time create livable wage jobs for Oceanside families, cutting down on freeway congestion and GHG.

The good news - after years of lobbying for economic sustainability policies, the city finally adopted the first ever Economic Development Element of the General Plan in April 2019.

Strong leadership is needed NOW to implement our Economic Development Element – to encourage 21st century “green” companies to locate in the city’s remaining vacant land zoned industrial and commercial to create employment centers.

Oceanside is blessed in having a wonderful, synergetic relationship with Mira Costa Community College, which has always risen to the challenge of training our city’s workforce.

For Oceanside to become truly economically and environmentally sustainable, the city needs to be the master of its fate. As Mayor, I stand for a Strong Local Economy, for local residents and businesses, with strong policies that will protect employment areas and clearly delineate where higher density housing will go.

About 38% of our city’s developable land is housing only, 10% commercial/industrial and 26% institutional.

For too long, we’ve allowed developers to determine Oceanside’s fate, changing the zoning of valuable vacant land zoned for employment centers into higher end housing, creating a larger and larger gap in the city’s ability to provide acceptable levels of service. Many parts of our city are already experiencing longer public safety response times, less access to park space and programs, and increasing and unbearable congestion.

I stand for a Strong Local Economy for Oceanside and Oceansiders. Stand with me.

Esther